BSI Product Services is a world leader in providing testing and certification services, and is home to one of the most prestigious certification marks, the Kitemark. As Product Marketing Manager I was responsible for a combination of product and traditional channel and campaign management to grow the business. Soon after joining BSI Product Services I quickly identified a new market opportunity and by working across the business I was able to drive the development and launch the RoHS Trusted Kitemark. A key aspect of my role was the global expansion of the business into China and East Asia, and the rollout of the RoHS Trusted Kitemark throughout the region. My position also included the management of the sales and business development team for the business unit, this enabled me to refocus the business's product offerings towards more managed compliance solutions in order to provide higher value added services.